Presto at Adobe: How Adobe Advertising uses Presto for Adhoc Query, Custom Reporting, and Internal Pipelines

Presto at Adobe: How Adobe Advertising uses Presto for Adhoc Query, Custom Reporting, and Internal Pipelines

Rajmani Arya, Varun Senthilnathan & Manoj Kumar Dhakad, Adobe Advertising: We are from the Product Engineering team in Adobe Advertising (https://business.adobe.com/in/product…. Adobe Advertising is a digital advertisement platform. We take care of accumulating all data, providing platform intelligence, building and maintaining machine leaning capabilities, building and maintaining internal pipelines that form derived data to be used by other teams. The volume of total incoming raw data ranges between 8 to 10 tb/ day spread across 7 regions. The total data in the system currently is about 7pb. This data is largely stored in Hive tables with a central metastore. We use Presto in three ways: 1. Data studio – an internal tool to enable data analysts, sales, marketing and other teams to do adhoc querying. This is also used by data engineers to do adhoc querying for engineering tasks. 2. Custom Reports – We create reports for customers to get performance insights on their campaigns. We have 100s of reports that are run on a daily basis. 3. Internal Pipelines – Presto is used to retrieve data to power 100s of pipelines run daily to generate derived data.

Scalable Feature Engineering with Tecton on Athena – Derek Salama, Tecton

Scalable Feature Engineering with Tecton on Athena – Derek Salama, Tecton

Tecton is the leading feature platform for real-time machine learning. Rather than build new SQL engines from scratch, Tecton connects to your existing engine to transform raw data into features for machine learning. This talk will cover Tecton’s new integration with Athena for feature engineering. Derek will demonstrate how Tecton with Athena is the fastest way to build feature pipelines and put new models in production.