Presto at Adobe: How Adobe Advertising uses Presto for Adhoc Query, Custom Reporting, and Internal Pipelines

Presto at Adobe: How Adobe Advertising uses Presto for Adhoc Query, Custom Reporting, and Internal Pipelines

Rajmani Arya, Varun Senthilnathan & Manoj Kumar Dhakad, Adobe Advertising: We are from the Product Engineering team in Adobe Advertising (https://business.adobe.com/in/product…. Adobe Advertising is a digital advertisement platform. We take care of accumulating all data, providing platform intelligence, building and maintaining machine leaning capabilities, building and maintaining internal pipelines that form derived data to be used by other teams. The volume of total incoming raw data ranges between 8 to 10 tb/ day spread across 7 regions. The total data in the system currently is about 7pb. This data is largely stored in Hive tables with a central metastore. We use Presto in three ways: 1. Data studio – an internal tool to enable data analysts, sales, marketing and other teams to do adhoc querying. This is also used by data engineers to do adhoc querying for engineering tasks. 2. Custom Reports – We create reports for customers to get performance insights on their campaigns. We have 100s of reports that are run on a daily basis. 3. Internal Pipelines – Presto is used to retrieve data to power 100s of pipelines run daily to generate derived data.

Executing Any External Code in Any Language with Presto – A Universal Connector – Ravishankar Nair

Executing Any External Code in Any Language with Presto – A Universal Connector – Ravishankar Nair

Connector based architecture is one of the powerful features in Presto for extensibility. While we have a solid pack of many connectors, the ability to reuse an existing external snippet to fetch data and access through Presto will make it enormously helpful. For example, consider accessing mainframe code through Presto using simple SQL which is quite cumbersome to handle by creating a connector paradigm. Ravishankar explores how he implemented this feature using a protocol server and a protocol connector which eventually helped him to achieve a patent on the concept.