Harnessing Presto – A Deep Dive into Adobe Advertising’s Three Use Cases

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At PrestoCon Day 2023, we had a team from Adobe showcasing three different Presto-based use cases. As part of Adobe Advertising, Rajmani Arya, Varun Senthilnathan and Manoj Kumar Dhakad detailed the Adobe Data Processing platform (ADP) and three use cases for Presto: scheduled pipelines, ad-hoc query, and custom reporting. Let’s dive into what they covered….

Presto Enables Internal Log Data Analysis at Drift

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I’m a Senior Software Engineer in the data group at Drift, a conversational marketing platform that is used for qualifying leads faster, automatically booking meetings and connecting customers to the right business solutions more efficiently. I’ve used Presto quite a bit throughout my career, and I want to first give readers a quick overview of…