As part of Adobe Advertising, the Adobe Data Processing platform uses Presto for three key use cases: scheduled pipelines, ad-hoc query, and custom reporting. Their platform handles data throughput of 12B events daily, in addition to 20B user profiles for audience targeting and segmentation and 200B auctions/day for their real-time ad bidding. Presto plays a central role in managing these tasks, including approximately 4K ad-hoc queries/month.